For example, airlines have shown significant interest in the prospect of having clean, drop-in, substitute fuels that are comparable in price and performance to existing fuels.
In unison, these routes have led the discipline into a service-centered approach, one that seeks to hastily resolve problems rather than solve them holistically, carefully and analytically.. What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect on the launch of a lifesaving treatment, past the data centre and muse upon the millions of connected people.. Design to Value explores just that.. Much design practice has reacted to complexity through specialisation to make it feel more ‘manageable’ – fracturing the building process by elevating expertise.Today, rarely does an architect oversee the entire building process, from analysis to aesthetics, engineering to construction.
Yet architects have a unique capacity to critically understand and engage with the myriad stakeholders involved in a design process – and those who will ultimately use building and be affected by its presence.By fracturing the design process, traditional approaches to design and construction make room for ballooned budgets (being over budget is a built-in assumption at this point), rushed decision making, sacrificed ethics and injurious miscommunication and lack of trust.Design to Value embraces complexity, acknowledging the complementary nature of ‘value drivers’: the financial, aesthetic, socio-environmental and processual.
Rather than breaking down the design process into discrete, rigid steps, Design to Value seeks nuance and the space for innovation in the layers of each project.Keeping a project and all its elements together is, however, complex – but not complicated.
The complexities, interactions and patterns reveal the essence of every project – they tell the stories of where value actually lies.
Innovationunlocks a beautiful and creative process which allows for a collision of perspectives and thinking.Whether a supporter of the monarchy, a tolerator, or a republican I believe this is something to be reflected upon; a leader clearly demonstrating their humility.
The stripping away of title, structural power, pomposity, wealth, intellect and all the other aspects of human society that tries to set one person above others..Psychological models demonstrate that true intimate relationships, those that bring people together with true and congruent openness only happen when each comes with humility.
Stripping away their ranking stripes, whether in seniority, expertise, age, number of years’ experience and background; is pre-requisite.When this happens the magic of creativity and the art of the possible thrive.